App
Client: Costco Wholesale
My Role: Lead Designer
The Challenge
As the lead designer for the Costco App for both USA and Puerto Rico I was responsible for the Savings Panel App content and design.
My Role
- Create templates for new look & feel of App tiles.
- Improve design & user experience.
- Organize, produce & test App content.
- Implement promotional notifications.
- Multiple initiatives to improve functionality.
- Collaborate with Marketing, Dev and UX on all projects.
The Solution
Significant increase in sales through the App by adding promotional tiles & notifications. Improved functionality by streamlining content. Boost email signups by upgrading visibility. Enhanced efficiency by training co-workers and modifying content production process.
Before
When the App Tool was developed there were:
- Three static tiles
- Design was unchanging
- Promotions turned on and off according to date
- Limited promotions
After
The Savings Panel redesign I worked on
- Redesign of the Savings Panel content
- Implement multiple promotions
- Coordinate promotions & notifications to reflect changing .com content
- Template & style updated
- Improved user experience
- ADA compliance
- Reduced clicks to purchase
- Testing & error reporting
App Icon Templates
I designed the new App Savings Panel interface with a variety of Icon Templates.
Below is a small sample of my icon designs.
Coupon Book
Buyers Picks
Quick Ship
Holiday Mailer
Installed Products
Member Appreciation
Costco App Landing Page:
The Challenge
This webpage was created for Costco.com. It was built to educate consumers and increasing awareness of the Costco App. When Costco added the Digital Membership Card to the App they experienced a large spike in App use. This page was created to support customers to use more effectively the different App functions.
My Role
- Web page design & code
- Content Design
- Costco Digital Membership promotional material
Software Used
- CM2 Tool
- Infobip
- Dreamweaver
- Photoshop
Leadership
Over the last four years I have voluntarily taken a leadership roll with the Costco App. During this time the App and content tool has gone through many iterations. I have worked alongside the lead developer, UX and Marketing to troubleshoot and improve the App content and User Experience.
Responsibilities
- Design and implement App content
- Troubleshoot with App Dev
- Present UX feedback to stakeholders
- Train other designers
- Implement and test notifications
- Coordinate marketing opportunities