Campaigns

Feature, Brand & Campaign Pages

Design and code HTML content for various landing pages. Each page meeting functionality standards on the Costco.com website. Landing page content includes consumer education, legal and promotional material. All code meets both legal and design standards of various major brands.

A short list of design initiatives

• costco.com/mattress-buying-guide.html
• costco.com/costco-app.html
• costco.com/samsung.html
• costco.com/holiday-gift-guide.html
• costco.com/apple-brand-showcase.html
• costco.com/kirkland-signature-pet-supplies.html
• costco.com/special-events-san-diego.html
• costco.com/michelin.html
• costco.com/bf-goodrich.html

The Challenge

Educating Consumers & Increasing Awareness of the New 2-Day and Same-Day Delivery program on Costco.com.

My Role

• Email Campaigns: multiple campaigns designed to promote and educate.
• Landing pages: Search result pages & educational landing pages.
• Multiple print ads for The Costco Connection & Costco Monthly Mailer.
• POS promotion: Over-size signs at point of purchase in Costco warehouses.

Results

Costco Grocery has grown tremendously since its initiation, with major spikes in sales after each promotion. My design initiatives have been seen on multiple platforms and re-used in multiple campaigns.

The Challenge

Creating a fun and joyful holiday gift guide to help customers navigate to unique items on sale, showcased in various promotions. The Costco website has mulitple campaigns simultaneously and a huge variety of product. Helping customers find what they are looking for in a specific category.

My Role

• Email Campaigns: New templates designed and coded with a contemporary look and feel.
• Landing pages and search results pages with matching campaign adds.
• Design campaign and develop new code for Email and Web that created a new look and feel, is ADA-compliant and visually exciting.

The Solution

Email campaigns for Costco can feel random as prices and products change rapidly. I created a modern look and design that could accommodate quickly changing products. The coded templates had a clean look and were easily updated. The campaign was recognizable across the site to create consistency.