Logo

Client: Dj's Salsa
My Role: Designer | Illustrator

The Challenge

Dj has been selling her salsa for years to many a happy customer. She wanted to increase her platform and create a professional business identity.

My Role

  • Design the logo & business card
  • Create mockups to help define applications
  • Business identity guidelines
  • Pre-press artwork

Business Cards

First practical application of her logo.

Packaging Mockup

To help my client visualize the logo on her product. I created a label mockup.

The Process

Here are a few of the steps we took along the way.

Pencil Sketch

The Brainstorm

Tomato Vine Illustration

Final Logo