Illustration
Client: Costco e-Commerce
My Role: Illustrator | Web Designer | Developer
Costco Mattress Guide
Common Sleep Problems & Sleep Positions Icons.
Hot
Restless
Allergies
Back
Side
Stomach
The Challenge
Costco needed a page to explain the different mattress types to help customers find the one mattress that would suit them best. I had complete design freedom with this page. I was able to implement my illustrations, layout the content and code the page. I was provided with the text. All the icon illustrations of the resting figures and mattress sizes, I created in Adobe Illustrator.
Recognition
Design compliments were passed on from the buying team and the UX team. "Steven shared the new mattress buying guide link with me this morning. All in all I think it looks amazing! My compliments to whoever on your team did the design work" – Mark Rodriguez, UX Manager
The AVP of marketing presented the pages successful results in the monthly corporate meeting. "That would be the amazing Ellen!" – Amy Norton, AVP, Ecommerce Marketing & Content.
My Role
Design, Illustrate, UIUX, Develop.
Software Used
Illustrator, Photoshop, Dreamweaver.
Results
In the first week live on costco.com, this page saw 2.5K unique visitors. It held a 9% conversion rate for those who looked at the page vs 1.7% conversion for those who did not.
